Case Study: Lenovo REVLIVE
As the Olympic games have come to an end, we’d like to share one of our favorite virtual events of the summer.
It’s hard to beat in-person events when it comes to interactivity, attendee participation, networking and fun, but when Lenovo recognized that their annual conference would need to transition to a virtual experience in 2021, they wanted to make sure none of these elements were lost along the way.
From the start, the Lenovo team had a long list of “must haves” to insure the event’s success, which included:
- Multi-track registration
- 1080p live streaming
- Many-to-many video conferencing
- Video on demand
- Video content for China based attendees
- Expo area for sponsors
- 3D graphical navigation
- Content restriction
- Language translation (Chinese)
- Closed captioning
- Site wide chat (1:1 and group)
- Video chat
- Live Q&A
- Attendee networking
- Individual leaderboards
- Group leaderboards
- Deep analytics reporting
- Virtual photo booth
- Treasure hunt
As the project progressed, one area of complexity emerged which required attendees to participate in a pre-event “qualifying round” to unlock registration for event sessions by watching video on demand.
To meet this demand, the VES team customized the VES Learning Management System (LMS). Taking this one step further, participation in the qualifying rounds was linked to gamification so that attendees could earn points for content watched. While this use case was unique to Lenovo’s needs, it pushed the VES dev team to take its LMS to a whole new level.
With all 832 attendees from 25 countries around the world registered with their own unique agendas, REVLIVE 3 kicked off. The event transcended time zones over the course of 3 days and ran flawlessly. Attendee participation in the chat, newsfeed and networking clearly showed just how excited and engaged this group was.